Generation Z in the Workplace – Part 2

Previously, we defined who the members of the Gen Z are and the characteristics they have which have a great impact in their places of work. Today, let us discuss what companies and organizations should do to motivate and increase the productivity of their Gen Z employees.

What does all this mean for Employers?

The importance of community, both inside and outside your corporate walls, will grow along with Generation Z. In turn, the case for holistic employee well-being and corporate sustainability will become more compelling. In the very near future, it will be very important as employer and employee work together to build whole and sustainable companies.

Rethinking Motivation in the Gen Z Workforce

Embrace Technology

This generation was raised on technology. It was about the time smartphones gained traction that Generation Z was entering youth, giving them the most exposure to digital communication, such as social media.

Additionally, they’re no stranger to online work platforms, SaaS technology, and automation. Motivating and engaging this generation means embracing modern technology in job duties to streamline workflows.

Also, use social media as part of your recruitment strategy. Advertise job openings on social media networks such as Facebook, LinkedIn and show off company culture. Tell your company’s story there and show off the core values that drive your organization.

Social media networks

Adopt Flexibility

Millennials paved the way for flexible work atmospheres, having made working remotely, freelancing, and other flexible work options the norm. In fact, most freelancers are millennials, and more are joining the flex-life every day. Generation Z will likely follow suit.

For those who enter the full-time workforce, they’ll be looking for those same remote options, flexible work hours, and unlimited PTO — a benefits package already being widely embraced by contemporary companies. This is mostly due to the fact that job satisfaction for this generation comes directly from their values of purpose and self-fulfillment.

Be Inclusive

Believe it or not, in 2020, inclusion and diversity is still an issue, one that will greatly deter top talent from Generation Z if an organization still struggles with it. Gen Z is the most diverse generation yet. Building a team of talented Gen Zers will mean having an inclusive organizational structure. For Gen Z employees, it continues to be important with it’s valuable to share ideas and learn from people with different backgrounds.

diversity at work

Incorporate Positive Reinforcement

Generation Z, having grown up with social media, will love public displays of positive reinforcement. Particularly by way of social media posts honoring their work, an employee of the month type programs, or being featured in company newsletters. Also, engage in regular feedback loops. Having a clear growth plan and laying out expectations will help these ambitious workers achieve their career goals and help with employee retention.

Provide Growth Opportunities for Gen Z Skills

It is probably no surprise then that research carried out by showed Gen Z are interested in future-proof jobs. In a climate where the skills to succeed are continually evolving, working in jobs which provide opportunities to continue growing and developing the skills which will make them versatile enough to adapt to the changes around them.

Build Trust for Gen Z

With a focus on the future, Gen Z employees are looking for employers who offer to invest in them and provide the security that has become so scarce in recent years. Part of this means developing trust between these employees and senior leadership.

While the eldest millennials are pushing 40 years old, the younger ones are almost as well versed in the language of tech and social media as those breaking into the workforce in the coming years. As generational divides become even more apparent throughout organizations, having managers who can relate to the unique challenges and experiences of younger employees seems more important than ever.

Other areas to consider include job security, transparency of processes and clear communication. These all massively contribute to creating a culture that feels safe and mutually respectful for a Gen Z workforce.

Understand how Work-Life Balance is Critical for Gen Z

Burnout has been a huge issue for millennials who claim to suffer from it regularly in the workplace, representing a 7 per cent increase over older generations. This is a cause for concern for companies as burnt-out employees are far more likely to call in sick or even quit.

Gen Z have learnt a lot from the struggles millennials have experienced and are more aware of the need for a harmonious work-life balance. This includes asking for more flexible working, remote working and flexitime opportunities.

work-life balance

Visit our website to get advice and resources to help motivate your employees for increased productivity.

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